Today on New Scientist: 29 November 2012

Leaping shark scores big air, but no dinner

A rubber seal decoy tempted this great white shark enough to throw itself bodily out of the waters of False Bay, South Africa

Alarming evidence points at Iran nuclear bomb effort

The International Atomic Energy Agency is meeting in Vienna to consider emerging clues that Iran is working on a nuclear weapon

Risk of childhood obesity can be predicted at birth

An online tool that analyses factors such as birth weight and mother's professional status can predict a baby's future risk of obesity

Zapping body and brain boosts movement in paralysed

Control over movement has been improved by mimicking the passage of nerve signals to muscles

Junk radio signals track all space debris in one go

One of the world's most wide-field radio telescopes may be able to track all the space junk orbiting our planet using stray FM signals from our radios

Pressure mounts for retraction of GM crop-cancer study

Food safety experts in Europe have found serious flaws in a paper claiming GM maize caused tumours in rats

Robo-submarines learn to dive free

Robot submarines often still need a helpful human to guide them - but better software could help them become more independent

A treasure trove of natural history opens

Darwin's pigeons and the world's most expensive book - a new gallery tells the stories behind the treasures in London's Natural History Museum

The moon is still waiting for visitors

What's the point of going back to the moon? Who needs a reason? It's just there

How much will you pay for a green future?

Money's tight, but so is time to prepare for the effects of climate change

Why Google's Ingress game is a data gold mine

The new game sees players do battle via smartphones as they roam their city - but it's paving the way for something even more interesting

Countering the new horsemen of the apocalypse

Nuclear war, climate change, lab-created viruses and out-of-control machines need to be understood, but there are risks to lumping threats together

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Spending stumbles in Oct. as income growth stalls

1 day

Reuters

U.S. consumer spending fell in October for the first time in five months as income growth stalled, suggesting slower economic growth in the fourth quarter.

The Commerce Department said on Friday consumer spending fell 0.2 percent after an unrevised 0.8 percent rise in September.

It said it could not quantify the impact of superstorm Sandy, but added it made adjustments where source data was not yet available or did not reflect the effects of the storm.

Though the storm, which slammed the East Coast in late October, put a brake on automobile sales, the drop in spending last month was in part a reflection of the weak economic fundamentals.

Economists polled by Reuters had expected consumer spending, which accounts for 70 percent of U.S. economic activity, would be flat last month.

When adjusted for inflation, consumer spending fell 0.3 percent, the first decline since June, after rising 0.4 percent the prior month.

It was also the largest decline since September 2009 and implied growth in consumer spending this quarter would struggle to exceed the third-quarter's 1.4 percent annual pace, which was the slowest in more than a year.

While the economy grew 2.7 percent in the third quarter after advancing 1.3 percent in the prior three months, much of the boost came from the restocking of goods and robust government spending. That is likely to be lost in the final three months of the year.

Growth could also be pressured by the lingering effects of the storm and automatic deep cuts to government spending and tax increases that could drain $600 billion early next year unless Congress and the Obama administration agree on a less-severe plan to cut budget deficits.

Income was unchanged in October for the first time since April and followed a 0.4 percent gain in September. The department said private wages and salaries fell, reflecting work interruptions caused by Sandy.

The amount of income at the disposal of households after inflation and taxes dipped 0.1 percent after being flat in September. Despite weak income growth, the saving rate rose to 3.4 percent from 3.3 percent the prior month.?

Source: http://www.nbcnews.com/business/economywatch/consumer-spending-stumbles-oct-income-growth-stalls-1C7350146

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Interior Design Ray Rice Jersey Ideas You Can Consider At Home ...

Are you currently searching for methods to improve your Ray Rice Jersey home by means of interior decorating? There are various issues anybody can do today to help your space, no matter if large or small a whole new and exciting appear. This article beneath offers many superb advice that will reveal what you can do in every space to give it a whole new fresh look.

Try out an accent wall. In case your white wall surfaces are driving you insane, but you?re overwhelmed by shade selections and so are afraid you?ll make an error, an accent walls might be the response. By artwork just one wall, you?ll put in a pop of color for your area without the potential risk of it being overwhelming. Try this in the walls right behind a bed furniture, under a your morning meal bar, or maybe the Ray Rice Jersey ceiling!

When redecorating a bed room, adding just a little colour might help. Color 1 emphasize walls or include extra strong special pillows for the your bed. Place an accent couch inside the area or use lampshades using a daring take of coloration. This provides graphic curiosity for the area, and it is an inexpensive method to affect the space.

When you are designing your children?s area, consider to check out stuff from their perspective. Furnishings within their space must be sensible and age group-correct. In case you have young kids, get straight down and look at things at their eyesight levels. This will help you choose how to make best use of the room in their Ray Rice Jersey space.

Opt for your colours cautiously when you?re taking a look at painting a room. You wish to pick hues which are effectively together and enhance the other person. You don?t want hues that conflict and fight for focus. You desire your hues to blend collectively and sense natural. Don?t opt for too many brilliant shades, or else you chance mind-boggling your sensory faculties.

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Recipe Roundup: Hot Drinks For Cold Days

Seriously, is there anything better than sipping a hot drink when it?s cold and blustery outside? Whether you like your warm beverages chocolatey or fruity, with or without booze, I found 12 delicious drinks guaranteed to please your palate and warm you up this winter. Click on the gallery to check ?em out!

Posted Under: cocktails, cooking, drink recipes, drinks, food, holiday cocktails, hot chocolate, hot cocktails, hot cocoa, recipes, winter recipes

Source: http://www.thefrisky.com/2012-11-30/recipe-roundup-hot-drinks-for-cold-days/

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Fiat's 500e EV debuts at the LA Auto Show, we go eyes-on

We've had ample opportunity to ogle the electrical version of Fiat's venerable 500 when the Italian firm fortold its US arrival years ago. This week at the LA Auto Show, the car finally made its official debut, so naturally, we had to swing by and check it out. While we've got plenty of eye-candy of the diminutive EV in our gallery below, allow us to first regale you with the car's specs.

Under the hood lies a 111HP motor powered by a 24 kWh battery that generates 147 pound-feet of torque -- not exactly the stump-pulling grunt of its new Yankee competition, but still plenty of power for such a small car. Range tops out around 80 miles in general use, while city drivers can expect an extra 20 miles per charge. Speaking of, the car gets all the juice it needs through a 240-volt outlet in just under four hours. Can't wait to get one? Well, Fiat's not telling how much the 500e will cost, but we do know it'll be available California starting Q2 of 2013, and it'll come to the rest of North America by the middle of the year.

Gallery: Fiat 500e eyes-on

Filed under: Transportation

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Retailer's 2012 eCommerce Strategies - Business Insider

The peak buying season is now here.?

There is a level of mixed excitement going into Thanksgiving week; retailers are wondering if inventory levels are appropriate, if top sellers were accurately anticipated, and if weather will cooperate during key shopping days.

By now, reacting to these factors is beyond a retailer?s control since it?s too late to make any changes, regardless of the outcome.? However, when it comes to affecting sales, there is a weapon in the arsenal that can be pulled at any time during the Holiday period?the promotion.

By lowering price and offering deals, retailers can bring in the sales. Discounting too little may not move the needle. Discounting too much will yield topline sales at the expense of contribution. Whether a retailer is online or brick and mortar makes no difference. Finding the right balance of providing customers with the most appealing deal while still maintaining some level of profitability is an art and a science. The decisions a retailer makes about promotions could impact the entire year?s p&l.? ??

The promotional landscape for ecommerce going into Holiday 2012 will be more complicated than last year, mostly related to timing and frequency of promotions. comScore, MasterCard SpendingPulse, and PM Digital?s own Rewind Index all show that in 2011, there was a large growth in traffic and sales for the days leading up to Cyber Monday with Black Friday and even Thanksgiving posting huge YOY gains.

Posting large sales gains earlier in the shopping season helps retailers, particularly if these sales are incremental but also to provide a cushion against unforeseen events like big storms that could negatively impact sales further into the peak season.?

From a promotional standpoint, though, retailers are wondering how big the deals need to be to leverage the higher traffic on Black Friday and how those deals need to differ from Cyber Monday, which has consistently been the highest day for retail traffic based on many indexes, including comScore data. The consumer is watching closely. Some would rather do their shopping online rather than get up in the middle of the night and/or deal with huge crowds in order to get the big Black Friday deals.?

By now, retailers have a plan in place for Black Friday and what some are now referring to as Cyber Weekend. Black Friday ecommerce deals are a big part of this year?s promotional calendar. The deal-conscious consumer has info at their disposal that retailers are making available. Target, Kohls, Express, Macy?s, Amazon, J.C. Penney, Overstock and Sears are all promoting Black Friday in paid search with previews and times for when Black Friday sales will be announced or take effect.??

The Black Friday websites already have many in-store flyers scanned and available online. What consumers don?t yet know is what the online Black Friday deals will be and how they will differ from deals in store and those that will be offered on Cyber Monday.

The way most online retailers have mapped it out is that there will be a series of deals offered on Black Friday, Cyber Monday and deals-of-the-day promoted throughout the weekend and the entire peak buying season. Deals-of-the-day have been very effective at driving traffic and sales. Retailers also understand the leverage they have in building up their email files by offering unique deals in exchange for a name.

Likewise, for brands trying to build Facebook fans, Black Friday offers a great opportunity to do that since the consumer now knows that first time likes and/or fans of a brand on Facebook are usually offered discounts unique to them. ?????

No doubt, ecommerce marketers are reacting to last year?s sales numbers for Thanksgiving week and placing more importance and focus on Black Friday this year than years past, but most still believe that the largest online deals of the year will still be offered on Cyber Monday.? Black Friday deals will help retailers be in front of the traffic with a good promotional strategy, but they recognize that the top traffic and/or sale day will still be Cyber Monday.?

Cyber Monday has become a retail event helped in a large part by media attention, and the traffic numbers will not disappoint. In fact, every year at least one major retailer?s site crashes due to the influx of traffic putting pressure on the server.

Beyond Black Friday and Cyber Monday, most retailers have a promotional calendar that has already been established; however, there will be more flexibility for veering off this schedule as the buying season progresses. Watching the competition, sales, and inventory will dictate what a retailer chooses to do on a daily basis, promotional-wise.?

If all goes well, they will give away less than they will need to than if sales are soft. With the Holiday traffic moving earlier into Thanksgiving week, what remains to be seen is whether or not the traffic is incremental or if it is just shifting back on the calendar.

Another factor is how aggressive the retailer?s sale plan is. The traffic and sales may be there, but if the plan is very aggressive, they may still have to pull the lever on deep discounts to meet internal forecasts.

Ecommerce sales in 2012 Holiday are projected to be 15% higher YOY. Online retailers have spent all year testing offers and copy to position themselves well for the peak buying season for the days they need to be promotional either because of a high influx of traffic or because they need to move the needle on sales further into the buying season.

While the timing and frequency of promotions this year is more complicated than years past due to the emergence of Thanksgiving and Black Friday as high online sales days, next year will bring the emergence of same-day shipping, which is a circumstance retailer?s will need to get their hands around in 2013.?

For now, retailers are on the cusp of seeing how everything they have prepared for all year with Holiday in mind will pan out in terms of merchandise, offers, promotions and technology enhancements.? Hopefully there will be strong outcomes for all.

Source: http://www.businessinsider.com/retailers-2012-ecommerce-strategies-2012-11

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Review of three Video editors benefits

Are you a mac user or windows user? What's the video editor you always use? Now let's talk about the Three video editors:Windows Movie Maker,iMovie and mac mts video editor. Windows Movie Maker is run on windows operation system, Windows Movie Maker offers the ability to create and edit videos and then publish them to SkyDrive, Facebook, YouTube, and Flickr free of charge. Benefits of Windows Movie Maker is: 1.It is available free on any windows operating system 2.It is easy to learn 3.It is pretty straight forward 4.You do not need film editing experience in order to use windows media player 5.There are over 130 effects, transitions, titles, and credits available 6.After capture, any clip can be dragged and dropped anywhere on the timeline The Disadvantages of windows movie maker are 1.The program is known for suffering from frequent crashes 2.The program freezes quite often

3.Not support AVCHD video format.

4.One cant do complex editing using a windows movie maker iMovie is a proprietary video editing software application sold by Apple Inc. With this, the user can edit the photos and video clips and add titles, music, and effects, including basic color correction and video enhancement tools and transitions such as fades and slides. Benefits: Beginner to Intermediate. Users benefit from basic training to complete a movie project. More advanced features can be applied once one has mastered the fundamental operations for importing, editing, and exporting the movie. But iMovie also can not import single .mts file and m2ts file. Mac mts video editor can edit all popular common video formats with ease. You can import common video files like WMV, MOV, AVI, Divx, Avix, MPG, MKV, MPEG,MP4, 3GP, RMVB, RM, etc. Also you can add HD camcorder video files such as AVCHD, M2TS, MTS, TOD, MOD, Flip Video, Kodak video, etc. The mts editor helps Mac users to edit video files with powerful video editing features like video trimming, cutting, splitting, joining and merging. Besides , With this software, you can merge several video files into one file, adjust video bright, contrast, saturation, crop, zoom, apply special effects, rotate and flip videos. Benefit of mts editor for mac: Easy to use. Supports all popular downloaded or homemade video formats. Many handy video editing features, including trim, crop, merge, flip, rotate, etc. Stylish video effects and advanced video settings make it pro. You also can learn how to edit MTS on Mac OS X with Mac MTS Video Editor, there has the detail about mts editing on mac. Tips: If you have lots of single mts files and want to play them on your iphone 5, maybe iphone 5 video converter mac can help you.

Source: http://www.articlesbd.com/articles/284187/1/Review-of-three-Video-editors-benefits/Page1.html

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