Tim Armstrong ? Aol Is Now About Its Brands, And That Includes TechCrunch

A panel run by TechCrunch's Josh Constine with with Tim Armstrong, CEO of AOL and Melissa Brenner of the NBA was billed as being about how social advertising is working for those content brands. In the end, we heard a lot more about the future path of AOL and TechCrunch perhaps. But let's review. Armstrong admitted that AOL was built as business as a portal and on subscription model but that it needed to head in a content direction. He said the overall premise is that "content is going to be what differentiates platforms" as against search and social. AOL "invested early in the curve and deep into content" in order to tie in business models and eventually move into paid content. A social strategy offers the possibility of huge distribution for this content play.

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