"Rant" I just don't understand - Family Woodworking

Sorry to hear of your experience Chuck but i am gonna say you only got yourself to blame. If the customer was in your hands and you did not educate them as to what you could do and why it would be better etc then you lost out to someone who did.
You have more than enough pics of all the bad experiences you have had to contend with and you have pics of what you can do. It takes more than a quote to get a deal.

I get real upset when i see this kind of thing happen to guys like you. You deserve the job and i say that simply on having seen pics of how you do things. But the customer is obviously not seeing that a guy that built and framed their home can do a custom kitchen.

People have been groomed to believe a builder builds a home and a custom kitchen cabinet place does custom kitchens.

You need to have marketing materials that show your business in one case as a custom builder and in another case as a custom cabinet shop.

YOu need to show why they should be looking for what you expect to see and why they should be doing business with you. People need to be sold or they gonna buy from the guy that does.

Man my heart goes out to you having to install others work you know you could do better. Now if you tell the customer it will seem like nothing but sour grapes cause you did not get the job.

You gotta bridge the gap for the customer so they see you in the two roles or even more if thats appropriate. Education education education. You gotta sell yourself.

Source: http://familywoodworking.org/forums/showthread.php?26734-quot-Rant-quot-I-just-don-t-understand

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